data protection

Data protection

This data protection declaration informs you about the type, scope and purpose of the processing of personal data (hereinafter referred to as “data”) within our online offering and the websites, functions and content associated with it as well as external online presences, such as our social media profile (hereinafter collectively referred to as the “online offer”). With regard to the terms used, such as “processing” or “person responsible”, we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Responsible: Gretzmeier, Nill & Mayer GbR; Liebigstr. 17a, 79108 Freiburg, email address: hallo@barschule-freiburg.de, management / owner: Wilok Gretzmeier, Bastian Nill, Manuer Mayer.

Data protection officer: Wilok Gretzmeier

Types of data processed:– Inventory data (e.g., names, addresses).– Contact data (e.g., email, telephone numbers).– Content data (e.g., text entries, photographs, videos).– Usage data (e.g., websites visited, interest in content , access times).– Meta/communication data (e.g., device information, IP addresses).Categories of affected personsVisitors and users of the online offering (hereinafter we refer to the affected persons collectively as “users”).

Purpose of processing – Providing the online offering, its functions and content. – Answering contact requests and communicating with users. – Security measures. – Reach measurement/marketing Terms used “Personal data” is all information that relates to an identified or identifiable natural person (hereinafter refer to “data subject”); A natural person is considered identifiable if he or she can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, which are an expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person. “Processing” means any operation or series of operations carried out with or without the aid of automated procedures in connection with personal data. The term is broad and encompasses virtually all handling of data. “Pseudonymization” means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is stored separately and for technical reasons and are subject to organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person. "Profiling" means any type of automated processing of personal data, which consists in the use of such personal data to identify certain personal aspects that relate to a natural person, in particular to analyze or predict aspects relating to work performance, economic situation, health, personal preferences, interests, reliability, behavior, location or change of location of this natural person. The “responsible person” is the natural or legal person The person, authority, agency or other body that alone or jointly with others decides on the purposes and means of processing personal data is referred to as “processor” means a natural or legal person, authority, agency or other body that processes personal data on behalf of processed by the person responsible.

Relevant legal bases: In accordance with Article 13 GDPR, we will inform you of the legal bases for our data processing. If the legal basis is not stated in the data protection declaration, the following applies: The legal basis for obtaining consent is Article 6 Paragraph 1 Letter a and Article 7 GDPR, the legal basis for processing to fulfill our services and implement contractual measures as well Answering inquiries is Art. 6 Para. 1 lit. b GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6 Para. 1 lit. c GDPR, and the legal basis for processing to protect our legitimate interests is Art 6 Paragraph 1 Letter f GDPR. In the event that the vital interests of the data subject or another natural person require the processing of personal data, Article 6 (1) (d) GDPR serves as the legal basis.

Security measures We take appropriate technical measures in accordance with Art. 32 GDPR, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different probability of occurrence and severity of the risk for the rights and freedoms of natural persons and organizational measures to ensure a level of protection appropriate to the risk. The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, disclosure, etc. relating to it Securing availability and its separation. We have also set up procedures to ensure the exercise of the rights of those affected, the deletion of data and the response to threats to data. We also take the protection of personal data into account when developing or selecting hardware, software and processes, in accordance with the principle of data protection through technology design and through data protection-friendly default settings (Art. 25 GDPR).

Cooperation with processors and third partiesIf, as part of our processing, we disclose data to other people and companies (processors or third parties), transfer it to them or otherwise grant them access to the data, this only takes place on the basis of legal permission (e.g. if a transfer of the Data to third parties, such as payment service providers, in accordance with Article 6 Paragraph 1 Letter b of the GDPR is necessary for the fulfillment of the contract), you have consented, a legal obligation requires this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).If we commission third parties to process data on the basis of a so-called “order processing contract”, this is done on the basis of Art. 28 GDPR.

Transfers to third countriesIf we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or this occurs in the context of using third-party services or disclosing or transferring data to third parties, this only occurs if it is done to fulfill our (pre-)contractual obligations, based on your consent, based on a legal obligation or based on our legitimate interests. Subject to legal or contractual permissions, we only process or have the data processed in a third country if the special requirements of Art. 44 ff. GDPR are met. This means that the processing is carried out, for example, on the basis of special guarantees, such as the officially recognized determination of a data protection level that corresponds to the EU (e.g. for the USA through the “Privacy Shield”) or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).

Rights of the data subjectsYou have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with Art. 15 GDPR.You have accordingly. 16 GDPR you have the right to request that the data concerning you be completed or that incorrect data concerning you be corrected. In accordance with Article 17 GDPR, you have the right to request that the data in question be deleted immediately, or alternatively as required of Art. 18 GDPR to request a restriction on the processing of the data. You have the right to request that the data concerning you that you have provided to us be received in accordance with Art. 20 GDPR and to request that it be transmitted to other responsible parties. In accordance with Article 77 of the GDPR, you also have the right to lodge a complaint with the responsible supervisory authority.

Right of revocationYou have the right to revoke your consent in accordance with Art. 7 Para. 3 GDPR with effect for the future

Right to objectYou can object to the future processing of your data at any time in accordance with Art. 21 GDPR. The objection can in particular be made against processing for the purposes of direct advertising.Cookies and the right to object to direct advertising “Cookies” are small files that are stored on users’ computers. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit to an online offering. Temporary cookies, or “session cookies” or “transient cookies,” are cookies that are deleted after a user leaves an online offering and closes their browser. Such a cookie can, for example, store the contents of a shopping cart in an online shop or a login status. Cookies that remain stored even after the browser is closed are referred to as “permanent” or “persistent”. For example, the login status can be saved if users visit it after several days. The interests of users can also be stored in such a cookie, which is used for range measurement or marketing purposes. “Third-party cookies” are cookies that are offered by providers other than the person responsible who operates the online offering (otherwise, if they are only their cookies, they are referred to as “first-party cookies”). We can use temporary ones and use permanent cookies and explain this in our data protection declaration. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Saved cookies can be deleted in the browser's system settings. The exclusion of cookies can lead to functional restrictions of this online offer. A general objection to the use of cookies used for online marketing purposes can be made for a large number of services, especially in the case of tracking, via the US website http://www. aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by switching them off in the browser settings. Please note that not all functions of this online offer may then be able to be used.

Deletion of dataThe data processed by us will be deleted or its processing restricted in accordance with Articles 17 and 18 GDPR. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any legal retention obligations. Unless the data is deleted because it is required for other legally permissible purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons. According to legal requirements in Germany, storage is carried out in particular for 10 years in accordance with Sections 147 Para. 1 AO, 257 Para. 1 No. 1 and 4, Para 4 HGB (books, records, management reports, accounting documents, trading books, documents relevant to taxation, etc.) and 6 years in accordance with Section 257 Paragraph 1 Nos. 2 and 3, Paragraph 4 HGB (commercial letters). According to legal requirements in Austria The storage takes place in particular for 7 years in accordance with Section 132 Paragraph 1 BAO (accounting documents, receipts/invoices, accounts, receipts, business papers, statements of income and expenses, etc.), for 22 years in connection with real estate and for 10 years for documents in connection with electronically provided services, telecommunications, radio and television services that are provided to non-entrepreneurs in EU member states and for which the Mini-One-Stop-Shop (MOSS) is used.

Business-related processing In addition, we process – contract data (e.g., subject matter of the contract, term, customer category). – payment data (e.g., bank details, payment history) from our customers, interested parties and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

Contractual services We process the data of our contractual partners and interested parties as well as other clients, customers, clients, clients or contractual partners (uniformly referred to as “contractual partners”) in accordance with Art. 6 Para. 1 lit. b. GDPR in order to provide you with our contractual or pre-contractual services. The data processed here, the type, scope and purpose and necessity of their processing, are determined by the underlying contractual relationship. The data processed includes the master data of our contractual partners (e.g. names and addresses), contact details (e.g. e-mail addresses and Telephone numbers) as well as contract data (e.g., services used, contract contents, contractual communication, names of contact persons) and payment data (e.g., bank details, payment history). We generally do not process special categories of personal data, unless these are part of commissioned or contractual processing process data that is necessary to justify and fulfill the contractual services and point out the necessity of providing them if this is not obvious to the contractual partners. Disclosure to external persons or companies will only occur if required as part of a contract. When processing the data provided to us as part of an order, we act in accordance with the instructions of the client and the legal requirements. When using our online services, we can store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the interests of the users in protecting against misuse and other unauthorized use. In principle, this data will not be passed on to third parties unless it is necessary to pursue our claims in accordance with Article 6 Paragraph 1 Letter f of the GDPR or there is a legal obligation to do so in accordance with Article 6 Paragraph 1 Letter c. GDPR. The data will be deleted when the data is no longer required to fulfill contractual or legal duties of care as well as to deal with any warranty and comparable obligations, whereby the necessity of retaining the data is reviewed every three years; Otherwise, the statutory retention requirements apply.

External payment service providers We use external payment service providers via whose platforms users and we can carry out payment transactions (e.g., each with a link to the data protection declaration, Paypal (https://www.paypal.com/de/webapps/mpp/ua/privacy-full) , Klarna (https://www.klarna.com/de/datenschutz/), Skrill (https://www.skrill.com/de/fusszeile/datenschutzpolitik/), Giropay (https://www.giropay.de /legal/datenschutz-agb/), Visa (https://www.visa.de/datenschutz), Mastercard (https://www.mastercard.de/de-de/datenschutz.html), American Express (https: //www.americanexpress.com/de/content/privacy-policy-statement.html) As part of the fulfillment of contracts, we use payment service providers on the basis of Article 6 Paragraph 1 Letter b of the GDPR. Otherwise, we use external payment service providers based on our legitimate interests in accordance with Article 6 Paragraph 1 Letter b of the GDPR in order to offer our users effective and secure payment options. The data processed by the payment service providers includes inventory data, such as the name and address , bank details, such as account numbers or credit card numbers, passwords, TANs and checksums as well as contract details, amounts and recipient-related information. The information is required to carry out the transactions. However, the data entered will only be processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information about the payment. Under certain circumstances, the data may be transmitted by the payment service provider to credit reporting agencies. The purpose of this transmission is to check identity and creditworthiness. For this purpose, we refer to the general terms and conditions and data protection information of the payment service providers. The terms and conditions and data protection information of the respective payment service providers apply to payment transactions, which can be accessed within the respective websites or transaction applications. We also refer to these for further information and to assert cancellation, information and other rights of those affected.

Administration, financial accounting, office organization, contact managementWe process data as part of administrative tasks as well as organizing our operations, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process as part of the provision of our contractual services. The basis for processing is Article 6 Paragraph 1 Letter c. GDPR, Art. 6 Para. 1 lit. f. GDPR. Customers, interested parties, business partners and website visitors are affected by the processing. The purpose and our interest in the processing lies in administration, financial accounting, office organization, archiving of data, i.e. tasks that serve to maintain our business activities, carry out our tasks and provide our services. The deletion of data with regard to contractual services and contractual communication corresponds to the information provided in these processing activities. We disclose or transmit data to the tax authorities, consultants such as tax consultants or auditors as well as other fee offices and payment service providers. We also store it Basis of our business interests: information about suppliers, organizers and other business partners, for example for the purpose of later contact. We generally store this mostly company-related data permanently.

Business analyzes and market research In order to operate our business economically and to identify market trends and the wishes of contractual partners and users, we analyze the data we have on business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata Basis of Art. 6 Para. 1 lit. f. GDPR, whereby the persons affected include contractual partners, interested parties, customers, visitors and users of our online offering. The analyzes are carried out for the purpose of business evaluations, marketing and market research. We can take into account the profiles of registered users with information, for example about the services they use. The analyzes help us to increase user-friendliness, optimize our offering and improve business efficiency. The analyzes serve us alone and are not disclosed externally unless they are anonymous analyzes with summarized values. If these analyzes or profiles are personal, they will be deleted or anonymized when the user terminates their contract, otherwise after two years from the conclusion of the contract. Furthermore, the overall business analyzes and general trend determinations are created anonymously if possible.

Data protection information in the application processWe process the applicant data only for the purpose and as part of the application process in accordance with the legal requirements. The processing of applicant data takes place to fulfill our (pre-)contractual obligations as part of the application process within the meaning of Article 6 Paragraph 1 Letter b. GDPR Art. 6 Para. 1 lit. f. GDPR if the data processing is necessary for us, for example in the context of legal proceedings (in Germany, Section 26 BDSG also applies). The application process requires that applicants provide us with the applicant data. If we offer an online form, the necessary applicant data is marked; otherwise, it can be found in the job descriptions and, in principle, this includes personal information, postal and contact addresses and the documents associated with the application, such as a cover letter, CV and certificates. In addition, applicants can voluntarily provide us with additional information. By submitting the application to us, the applicants agree to the processing of their data for the purposes of the application process in accordance with the type and scope set out in this data protection declaration. To the extent that special categories of If personal data within the meaning of Art. 9 Para. 1 GDPR is communicated, their processing will also take place in accordance with Art. 9 Para. 2 lit. b GDPR (e.g. health data, such as severely disabled status or ethnic origin). If special categories of personal data within the meaning of Art. 9 Para. 1 GDPR are requested from applicants as part of the application process, their processing will also take place in accordance with Art. 9 Para. 2 lit. a GDPR (e.g. health data if this is necessary for the exercise of the profession If provided, applicants can submit their applications to us using an online form on our website. The data is transmitted to us in encrypted form in accordance with the state of the art. Applicants can also send us their applications via email. However, we ask you to note that emails are generally not sent encrypted and applicants must ensure encryption themselves. We cannot therefore assume any responsibility for the transmission path of the application between the sender and receipt on our server and therefore recommend using an online form or sending it by post. Instead of applying via the online form and email, applicants still have the option of sending us the application by post. In the event of a successful application, the data provided by the applicants can be used for the purposes of will be further processed by us as part of the employment relationship. Otherwise, if the application for a job offer is not successful, the applicant's data will be deleted. The applicants' data will also be deleted if an application is withdrawn, which the applicants are entitled to do at any time. The deletion will take place, subject to a justified revocation by the applicant, after the expiry of a period of six months so that we can answer any follow-up questions about the application can meet our obligations to provide proof under the Equal Treatment Act. Invoices for any reimbursement of travel expenses are archived in accordance with tax law requirements.

Comments and contributionsIf users leave comments or other contributions, their IP addresses may be stored for 7 days based on our legitimate interests within the meaning of Art. 6 Para. 1 lit. f. GDPR. This is done for our security if someone leaves illegal content in comments and posts (insults, forbidden political propaganda, etc.). In this case, we ourselves can be prosecuted for the comment or contribution and are therefore interested in the identity of the author. We also reserve the right, based on our legitimate interests in accordance with Article 6 Paragraph 1 Letter f of the GDPR To process user information for the purpose of spam detection. The data provided in the comments and posts will be stored permanently by us until the user objects.

Comment subscriptions The follow-up comments can be subscribed to by users with their consent in accordance with Art. 6 Para. 1 lit. a GDPR. Users receive a confirmation email to check whether they are the owner of the email address they entered. Users can unsubscribe from ongoing comment subscriptions at any time. The confirmation email will contain information about the cancellation options. For the purpose of proving the user's consent, we store the registration time and the user's IP address and delete this information when users unsubscribe from the subscription. You can cancel the receipt of our subscription at any time, i.e. revoke your consent. We can store the unsubscribed email addresses for up to three years based on our legitimate interests before deleting them in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of possible defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time.

Retrieval of emojis and smilies Within our WordPress blog, graphic emojis (or smilies), ie small graphic files that express feelings, are used, which are obtained from external servers. The server providers collect the IP addresses of the users. This is necessary so that the emoji files can be delivered to users' browsers. The Emojie service is provided by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. Automattic data protection information: https://automattic.com/privacy/. The server domains used are sworg and twemoji.maxcdn.com, which, as far as we know, are so-called content delivery networks, i.e. servers that only serve to quickly and securely transmit files and the users' personal data deleted upon transmission.

Establishing contactWhen contacting us (e.g. via contact form, email, telephone or via social media), the user's information is processed to process the contact request and process it in accordance with Article 6 Paragraph 1 Letter b) GDPR. User information can be stored in a customer relationship management system (“CRM system”) or comparable inquiry organization. We delete the inquiries if they are no longer necessary. We review the necessity every two years; The statutory archiving obligations also apply.

NewsletterWith the following information we inform you about the contents of our newsletter as well as the registration, shipping and statistical evaluation procedures as well as your rights to object. By subscribing to our newsletter, you agree to its receipt and the procedures described. Contents of the newsletter: We only send newsletters, emails and other electronic notifications with promotional information (hereinafter “newsletter”) with the consent of the recipient or one legal permission. If the contents are specifically described when registering for the newsletter, they are decisive for the user's consent. Our newsletters also contain information about our services and us.Double opt-in and logging: Registration for our newsletter takes place using a so-called double opt-in procedure. This means that after you register you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can log in with someone else's email address. Registrations for the newsletter are logged in order to be able to provide evidence of the registration process in accordance with legal requirements. This includes storing the registration and confirmation times as well as the IP address. Changes to your data stored by the shipping service provider are also logged. Registration data: To register for the newsletter, it is sufficient to provide your email address. Optionally, we ask you to provide a name so that you can be addressed personally in the newsletter. The newsletter is sent and the associated measurement of success is based on the consent of the recipient in accordance with Article 6 Paragraph 1 Letter a, Article 7 GDPR in conjunction with Section 7 Paragraph 2 No. 3 UWG or on the basis of the legal permission in accordance with Section 7 Paragraph 3 UWG. The registration process is recorded on the basis of our legitimate interests in accordance with Article 6 Paragraph 1 Letter f of the GDPR. Our interest is in using a user-friendly and secure newsletter system that serves our business interests as well as meets the expectations of users and also allows us to provide evidence of consent. Cancellation/revocation - You can cancel your receipt of our newsletter at any time, ie Revoke your consent. You will find a link to unsubscribe from the newsletter at the end of each newsletter. We can store the unsubscribed email addresses for up to three years based on our legitimate interests before deleting them in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of possible defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time.

Newsletter – CleverReachThe newsletter is sent by the shipping service provider CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany. You can view the shipping service provider's data protection regulations here: https://www.cleverreach.com/de/datenschutz/. The shipping service provider is used on the basis of our legitimate interests in accordance with Art Assignment to a user, to optimize or improve your own services, e.g. to technically optimize the dispatch and presentation of the newsletter or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.

Newsletter – measuring successThe newsletters contain a so-called “web beacon”, ie a pixel-sized file that is retrieved from our server when the newsletter is opened, or from their server if we use a shipping service provider. As part of this retrieval, technical information is initially collected, such as information about the browser and your system, as well as your IP address and time of retrieval. This information is used to technically improve the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our intention nor, if used, that of the shipping service provider to monitor individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

HostingThe hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services, which we use for the purpose of operating this online offer. We or our hosting provider process this Inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online offer based on our legitimate interests in the efficient and secure provision of this online offer in accordance with Art. 6 Para. 1 lit. f GDPR in conjunction with Art. 28 GDPR (conclusion of order processing contract).

Collection of access data and log files We, or our hosting provider, collect data about every access to the server on which this service is located (so-called server log files) based on our legitimate interests within the meaning of Article 6 Paragraph 1 Letter f of the GDPR. The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider .Log file information is stored for security reasons (e.g. to investigate acts of abuse or fraud) for a maximum of 7 days and then deleted. Data whose further storage is necessary for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified.

Google Tag ManagerGoogle Tag Manager is a solution with which we can manage so-called website tags via an interface (and thus, for example, integrate Google Analytics and other Google marketing services into our online offering). The Tag Manager itself (which implements the tags) does not process any personal data of users. With regard to the processing of users' personal data, reference is made to the following information on Google services. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html.

Google Analytics Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use Google Analytics, a web analysis service from Google LLC (“Google”) . Google uses cookies. The information generated by the cookie about users' use of the online offering is usually transferred to a Google server in the USA and stored there. Google is certified under the Privacy Shield Agreement and thereby offers a guarantee that it will comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).Google will use this information on our behalf to evaluate the use of our online offering by users, to compile reports on the activities within this online offering and to to provide us with further services associated with the use of this online offer and internet use. Pseudonymous user profiles can be created from the processed data. We only use Google Analytics with IP anonymization activated. This means that the user's IP address is shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by the user's browser will not be merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; Users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offering and from processing this data by Google by downloading and installing the browser plug-in available at the following link: http://tools .google.com/dlpage/gaoptout?hl=de.Further information on data usage by Google, settings and objection options can be found in Google's data protection declaration (https://policies.google.com/technologies/ads) and in the Settings for the display of advertising by Google (https://adssettings.google.com/authenticated). Users' personal data will be deleted or anonymized after 14 months.

Google Universal AnalyticsWe use Google Analytics in the form of “Universal Analytics”. “Universal Analytics” refers to a process from Google Analytics in which user analysis is carried out on the basis of a pseudonymous user ID and thus a pseudonymous profile of the user is created with information from the use of various devices (so-called “cross-device tracking”). .Target group formation with Google Analytics We use Google Analytics to show the advertisements placed within the advertising services of Google and its partners only to those users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products, which are determined based on the websites visited) which we transmit to Google (so-called “remarketing” or “Google Analytics audiences”). With the help of remarketing audiences, we also want to ensure that our ads match the potential interest of users.

Google AdWords and conversion measurementWe use the services of Google LLC, 1600 Amphitheater Parkway, based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR). Mountain View, CA 94043, USA, (“Google”). Google is certified under the Privacy Shield Agreement and thereby offers a guarantee that it will comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status =Active).We use the online marketing process Google “AdWords” to place advertisements in the Google advertising network (e.g. in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in have the ads. This allows us to display advertisements for and within our online offering in a more targeted manner in order to only present users with advertisements that potentially match their interests. For example, if a user is shown ads for products that they were interested in on other online offerings, this is referred to as “remarketing”. For these purposes, when you visit our and other websites on which the Google advertising network is active, Google directly executes a code from Google and so-called (re)marketing tags (invisible graphics or code, also known as " “Web beacons”) are integrated into the website. With their help, an individual cookie, ie a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). This file records which websites the user has visited, what content the user is interested in and which offers the user has clicked on, as well as technical information about the browser and operating system, referring websites, visiting time and other information about the use of the online offer. We also receive a individual “conversion cookie”. The information collected using the cookie is used by Google to create conversion statistics for us. However, we only know the anonymous total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users. User data is processed pseudonymously within the Google advertising network. This means that Google does not store and process the user's name or email address, for example, but rather processes the relevant cookie-related data within pseudonymous user profiles. This means that from Google's perspective, the advertisements are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who the cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected about users is transmitted to Google and stored on Google's servers in the USA. Further information on Google's use of data, settings and objection options can be found in Google's data protection declaration (https://policies.google.com/technologies /ads) as well as in the settings for the display of advertising by Google (https://adssettings.google.com/authenticated). Jetpack (WordPress Stats) We use based on our legitimate interests (i.e. interest in analysis, optimization and economic Operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR) the plugin Jetpack (here the sub-function “Wordpress Stats”), which integrates a tool for the statistical evaluation of visitor access and is provided by Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA. Jetpack uses so-called “cookies”, text files that are stored on your computer and which enable analysis of your use of the website. The information generated by the cookie about your use of this online offer is stored on a server in the USA. User profiles can be created from the processed data, which are only used for analysis and not for advertising purposes. For more information, see Automattic's privacy policy: https://automattic.com/privacy/ and Jetpack cookie notice: https://jetpack.com/support/cookies/.

Facebook pixel, custom audiences and Facebook conversion Within our online offering, due to our legitimate interests in the analysis, optimization and economic operation of our online offering and for these purposes, the so-called “Facebook pixel” from the social network Facebook, which is owned by Facebook Inc., is used. 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”) is used. Facebook is certified under the Privacy Shield Agreement and thereby offers a guarantee that it will comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active). With the help of the Facebook Pixel, Facebook is able to It is possible to determine the visitors to our online offering as a target group for the display of advertisements (so-called “Facebook Ads”). Accordingly, we use the Facebook pixel to only show the Facebook ads we place to those Facebook users who have shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products) based on the information they visit websites) that we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not appear annoying. With the help of the Facebook pixel, we can also understand the effectiveness of Facebook advertisements for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook advertisement (so-called “conversion”). The processing of the Data collected by Facebook is subject to Facebook's data usage policy. Accordingly, general information on the display of Facebook ads can be found in Facebook's data usage policy: https://www.facebook.com/policy.php. You can find specific information and details about the Facebook Pixel and how it works in the Facebook help section: https://www.facebook.com/business/help/651294705016616. You can opt out of the Facebook Pixel's collection and use of your data to display Facebook ads contradict. To set which types of advertisements are shown to you within Facebook, you can visit the page set up by Facebook and follow the instructions there on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, meaning they are applied to all devices, such as desktop computers or mobile devices. You can also opt out of the use of cookies, which are used for reach measurement and advertising purposes, via the network advertising initiative's deactivation page (http://optout.networkadvertising.org/ ) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

Online presence in social media We maintain online presence within social networks and platforms in order to be able to communicate with customers, interested parties and users active there and to inform them about our services. When you access the respective networks and platforms, the terms and conditions and data processing guidelines of their respective operators apply. Unless otherwise stated in our data protection declaration, we process users' data if they communicate with us within the social networks and platforms, e.g. write posts on our online presence or send us messages.

Integration of third-party services and content We use content or service offerings from third-party providers within our online offering based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR). in order to integrate their content and services, such as videos or fonts (hereinafter referred to as “content”). This always requires that the third party providers of this content perceive the IP address of the user, as they do so without the IP address Couldn't send content to their browser. The IP address is therefore required to display this content. We strive to only use content whose respective providers only use the IP address to deliver the content. Third parties may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, visiting time and other information about the use of our online offering, as well as being linked to such information from other sources.

YouTubeWe integrate the videos from the “YouTube” platform of the provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection declaration: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.

Google MapsWe incorporate the maps from the “Google Maps” service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. The data processed may include, in particular, users' IP addresses and location data, which, however, are not collected without their consent (usually carried out as part of the settings of their mobile devices). The data can be processed in the USA. Data protection declaration: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.

Typekit fonts from Adobe Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use external “Typekit” fonts from the provider Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland. Adobe is certified under the Privacy Shield Agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TNo9AAG&status=Active).

Use of Facebook Social Plugins Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use social plugins (“plugins”) from the social network Facebook .com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). The plugins can display interaction elements or content (e.g. videos, graphics or text posts) and can be recognized by one of the Facebook logos (white “f” on a blue tile, the terms “Like”, “Like” or a “thumbs up” sign ) or are marked with the addition “Facebook Social Plugin”. The list and appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.Facebook is certified under the Privacy Shield Agreement and thereby offers a guarantee of compliance with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).When a user calls up a function of this online offer that contains such a plugin, their device establishes a direct connection with the Facebook servers. The content of the plugin is transmitted by Facebook directly to the user's device and integrated into the online offering. User usage profiles can be created from the processed data. We therefore have no influence on the amount of data that Facebook collects with the help of this plugin and therefore inform users according to our level of knowledge. By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offering. If the user is logged in to Facebook, Facebook can assign the visit to their Facebook account. When users interact with the plugins, for example by clicking the Like button or leaving a comment, the corresponding information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and store their IP address. According to Facebook, only an anonymized IP address is stored in Germany. The purpose and scope of data collection and the further processing and use of the data by Facebook as well as the relevant rights and setting options to protect the privacy of users can be found in Facebook's data protection information: https ://www.facebook.com/about/privacy/.If a user is a Facebook member and does not want Facebook to collect data about them via this online offer and link it to their member data stored on Facebook, they must log in before using our online offer Log out of Facebook and delete its cookies. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US website http://www.aboutads.info /choices/ or the EU site http://www.youronlinechoices.com/. The settings are platform-independent, meaning they are applied to all devices, such as desktop computers or mobile devices.

TwitterWithin our online offering, functions and content of the Twitter service, offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, can be integrated. This may include, for example, content such as images, videos or texts and buttons with which users can express their preference for the content, subscribe to the authors of the content or subscribe to our posts. If the users are members of the Twitter platform, Twitter can assign access to the above-mentioned content and functions to the users' profiles there. Twitter is certified under the Privacy Shield Agreement and thereby offers a guarantee that it will comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Data protection declaration: https://twitter.com/de/privacy, opt-out: https://twitter.com/personalization.

InstagramWithin our online offering, functions and content of the Instagram service, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, can be integrated. This may include, for example, content such as images, videos or texts and buttons with which users can express their liking for the content, subscribe to the authors of the content or subscribe to our posts. If the users are members of the Instagram platform, Instagram can assign access to the above-mentioned content and functions to the users' profiles there. Instagram privacy policy: http://instagram.com/about/legal/privacy/.

Pinterest Functions and content from the Pinterest service, offered by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA, can be integrated into our online offering. This may include, for example, content such as images, videos or texts and buttons with which users can express their liking for the content, subscribe to the authors of the content or subscribe to our posts. If the users are members of the Pinterest platform, Pinterest can assign access to the above-mentioned content and functions to the users' profiles there. Pinterest privacy policy: https://about.pinterest.com/de/privacy-policy.

XingWithin our online offering, functions and content of the Xing service, offered by XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany, can be integrated. This may include, for example, content such as images, videos or texts and buttons with which users can express their preference for the content, subscribe to the authors of the content or subscribe to our posts. If the users are members of the Xing platform, Xing can assign access to the above-mentioned content and functions to the users' profiles there. Xing’s privacy policy: https://www.xing.com/app/share?op=data_protection..

LinkedIn Within our online offering, functions and content of the LinkedIn service, offered by the inkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland, can be integrated. This may include, for example, content such as images, videos or texts and buttons with which users can express their preference for the content, subscribe to the authors of the content or subscribe to our posts. If the users are members of the LinkedIn platform, LinkedIn can assign access to the above-mentioned content and functions to the users' profiles there. LinkedIn's privacy policy: https://www.linkedin.com/legal/privacy-policy.. LinkedIn is certified under the Privacy Shield Agreement and thereby offers a guarantee that it will comply with European data protection law (https://www.privacyshield. gov/participant?id=a2zt0000000L0UZAA0&status=Active). Data protection declaration: https://www.linkedin.com/legal/privacy-policy, opt-out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Sharing functions of AddThis Within our online offering, the “AddThis” service (1595 Spring Hill Rd Suite 300 Vienna, VA 22182, USA) is used to share content from this online offering within social networks (so-called sharing). AddThis uses users' personal information to provide and execute the sharing functions. In addition, AddThis may use users' pseudonymous information for marketing purposes. This data is stored on the user’s computer using so-called “cookie” text files. Data protection declaration: http://www.addthis.com/privacy, opt-out: http://www.addthis.com/privacy/opt-out. Created with Datenschutz-Generator.de by RA Dr. Thomas Schwenke